DCS History

Frank Weeks

Producer/Director at Digital Cinema South
Tri-Cities, Tennessee Area
Motion Pictures and Film

DCS has strived to remain on the cutting edge of imaging technology.

Digital Cinema South founder Frank Weeks has created and produced over 1000 television programs for local and regional broadcast and has received numerous awards for excellence in marketing and advertising over the past three decades.

Frank started editing video in 1977 at Broadside Television. A cable network which featured local events including music and sporting events including ETSU Football and Basketball. Frank did play by play and commentary in games that included future stars like Super bowl MVP Phil Simms (Morehead St) and covered the rise of head coach Sonny Smith. He Moved to WCYB in 1979 as Chief videographer and did his first on-air work as weekend sports anchor.

In 1980 he began a four year stint as Sports anchor for WJHL in Johnson City which included freelance work with CBS, CNN Sports and ESPN. In 1984 he opened the regions first independent production company, World Class Productions. The upstart company quickly became popular with corporate and commercial clients producing marketing and sales videos for many of the region’s most progressive companies as well as  television programs for local and regional broadcast.” Their imaginative approach has earned numerous awards in each of the last three decades.

The clients include a who’s who of the region’s best known businesses. Frank produced and directed over a thousand TV programs for cable and local broadcast.

Digital Cinema South has broken ground in many areas including in-house

  • Component video
  • Film production
  • Non linear editing
  • 3d computer animation
  • Ultra high definition (4+5k) production (Red One MX, Epic X)
  • High end color grading (Davinci Resolve)
  • Steadicam operation

Being one of the very early believers in the potential of the Red One camera. Frank placed an order a year before the first cameras shipped. His foresight made him one of the early recipients of this industry changing camera in 2008. The Red One shoots at 10 times the resolution of High Definition cameras. It has been used to shoot numerous feature films including The Social Network, The Book of Eli, Contagion and Pirates of the Caribbean as well as Television shows like Blue Bloods, Leverage, Covert Affairs and Burn Notice.

In 2010 DCS added the Red Epic camera to the arsenal. This 5k camera adds higher quality and frame rates to the mix.  The Epic-X has been referred to by industry experts as the greatest camera on the planet. It has been used to shoot blockbusters like The Amazing SpidermanPrometheusThe Girl with the Dragon TattooMagic Mike and Peter Jackson’s much anticipated prequel to Lord of the Rings The Hobbit.  It’s ability to shoot at 5k and 350 frames per second places it in a league of its own.

With the Red cameras in-house the decision was made to update the company name from World Class Productions to Digital Cinema South which better represents our position in the industry. Digital cinema is the future of production and allows film like images with all the advantages of digital acquisition.
In 2010 Digital Cinema South added Davinci Resolve to its post-production capabilities. Davinci has long been considered one the industries state of the art color correction and grading programs. It allows for almost unlimited control of the original images and produces stunning results.